After a year of experience in operating Google rankings for foreign trade websites, Uncle Google has summarized the Google website optimization operation strategies for 2018. Do you want to inquire about the website for free? This is not a summary based on theory, but a real operating experience. Please read […]
mobile phone number data
10 posts
Customers leave a lot of “traces” of their stay on the site and in the newsletters of the online store. Retailers have a lot of opportunities to collect data about users, and many do it successfully. But when it comes to practical use, subscribers continue to receive newsletters. From many […]
Loyal customers are important for business because they not only make purchases regularly, but also often become brand ambassadors, recommending it to their friends. This increases sales, average check and ruces the cost of attracting new customers. Kirill Mysyakov, Product Champion at Retail Rocket Group, talks about the types of […]
The adult goods sector is an area where traditional marketing techniques often fail to produce results. Users are reluctant to share personal information and prefer to remain anonymous. That is why leads in the 18+ sector are valu higher than in other e-commerce segments. In order to retain users in […]
We present two updates. The first is full cart last-click attribution. The new attribution model will help compare the effectiveness of Retail Rocket Group recommendations with other tools. The second is a new algorithm call “Checkout Area Products,” which will increase impulse purchases at the checkout stage. Attribution of the […]
Let’s figure out what types of loyalty programs there are, when they are ne, how to choose and implement them correctly, and evaluate their effectiveness. A loyalty program is a system that attracts and retains customers through discounts and bonuses. With its help, a business: generates interest and then commitment […]
Now, via the Smart Placement Ads adTech platform, you can set up targeted campaigns on digital screens in offline stores. The AdTech platform supports the ability to use static, product, video and audio formats, and advertising placement works on the basis of an auction. Digital In-Store management has become as […]
WhatsApp mailings have become a popular tool. For businesses due to their high open rate — 98% of users read. The messages they receive. However, incorrect use of this tool can lead. To account blocking, which will negatively affect sales. In this article, Natalia Pyanzina, CRM marketer. At CRM-Group, will […]
In December, the international pizza chain, a partner of Retail Rocket Group, updat its loyalty program. As a result, it was possible to increase the average check of a program participant by 32% and ruce the number of bonuses spent by 24%, which had a positive effect on the business’s […]
We tell you what improvements were made over the summer to the Smart Placement Ads adTech platform, which helps transform e-commerce platforms into Retail mia and promote brand products within them. The updates will help advertisers Avoid mistakes when placing ads, make the results of advertising campaigns more visible and […]
