We tell you what improvements were made over the summer to the Smart Placement Ads adTech platform, which helps transform e-commerce platforms into Retail mia and promote brand products within them.
The updates will help advertisers
Avoid mistakes when placing ads, make the results of advertising campaigns more visible and simplify interaction with the system using an intuitive interface. For retail platforms that monetize online and offline traffic, the updates will spe up and simplify the management of advertising placements.
Improvements for retail platforms
Improv performance:
Fix style issues . Remov green bars that appear when setting up in the placement list.
Summer 2024: Digest of updates to the adTech platform Smart Placement Ads from Retail Rocket Group
After the update, the green bars in the list of placements disappear
Simplifi filling in modal windows for stopping advertising . Now you can go to the next line in the “enter reason” field using the Enter button. After filling in the reason for rejecting an application or stopping advertising, sending responses is done by pressing Ctrl+Enter. This significantly spes up moderation.
Fix iting of the group name
Previously, the original name of the group was not insert into the modal window, now it is display in it automatically.
Made switching between groups more convenient . Now when switching between groups, only the list of placements is updat, not the entire page.
Improv interface:
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Renam “pages” to “groups
This is due to the emergence of Digital In-Store . The function remains the same – groups make the structure of placements clearer, but the new name is more universal: for sites, a group can mean pages, for an application – screens, for offline – typical store zones.
Made placement groupings buy malaysia whatsApp number data 5 million more transparent. New groups will only be visible on the tab where they were creat: “Site”, “Application” or “Store”. Old groups have not chang.
Remov unnecessary stuff from the placement creation/iting pages. Now there is no list of pages that did not perform important functions.
Made navigation in the “Placements” section more logical. Mov the “Site”, “Application” and “Store” tabs to the top level. Now you select a tab first, then a group. Mov the button for creating a placement to a more logical place.
Ruc visual noise
Chang styles for more comfortable perception.
We updat the placeholders mobile number list in the “Placements” section. We provid for situations when there are no groups, or when there are no placements in a group.
Improvements for advertisers
Improv performance:
Fix the error of launching advertising with several banners. Now the advertising campaign with more than two banners works correctly.
Set up automatic advertising pause. Advertising stops when the limit is reach/the campaign expires.
Chang the setting for the number of ads for the general product shelf. If there are not enough ads with the content type “General product shelf”, the general product shelf does not appear in the placement bidding.
Adjust scrolling on the campaign statistics page
The table header does not scroll along with the content even on very long pages.
Improv interface:
We’ve sp up banner loading. We’ve add the ability to upload images from a device so you don’t have to first place the banner in an external storage and provide a link to it.
Summer 2024: Digest of updates to the adTech platform Smart Placement Ads from Retail Rocket Group
Banners can now be load from the device without first being plac in external storage
Simplifi the selection of ad types in placements. Disabl content types are no longer display in the ad settings. If they were us previously, they will be visible in the list, but you can only launch them if you return the ability to select this content type.
Add a filter for selecting placements. Now you can select places where ads have already been creat.
Summer 2024: Digest of updates to the adTech platform Smart Placement Ads from Retail Rocket Group
The filter shows placements where ads have already been creat
Clarifi the views indicator in statistics. Renam the column “Impressions” to “Views” in the campaign statistics in the UI and download so that the name more accurately reflects the data present in the column – this indicator characterizes unique views. Add a tooltip for clarification.
Add a hint for scrolling the page. On the statistics page, we made a cursor in the form of a hand so that users with small monitor or laptop screens could understand how to scroll the page by dragging to view all columns.
Ruc visual noise. Correct styles to make information easier to perceive.
Updat the attribution description. On the statistics page, add tooltips with hints to the column headings.
Simplifi comparison of indicators
Brought rounding of percentage indicators to a single form – one decimal place. It became more convenient to compare percentage metrics of different advertisements in campaign statistics.
Summer 2024: Digest of updates to the adTech platform Smart Placement Ads from Retail Rocket Group
Percentage indicators are now easy to compare, they are brought to a single form one decimal place.
