You’ve probably heard about web usability. But have you stopped to think about the role of usability in your email marketing ?
In email marketing, every aspect we can improve multiplies the results exponentially. If your newsletters offer a good user experience, the percentage of openings and clicks will increase and you will generate more conversions among your database. So let’s see what usability is and how we can use it to improve our emails.
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Email marketing: how to improve usability and thus the click rate
What is usability in email marketing?
We can define usability as “design at the service of user experience” . Good usability makes the user interact with our content in a comfortable and fluid way, knowing where to go at all times and experiencing pleasant sensations… which they will end up associating with our brand. In other words, usability has the potential to improve both results and branding .
Email marketing usability
Over the last few years, web usability has been a topic of great interest and a series of guidelines Special Database good practices have been designed that we can apply to email marketing. If you want to know what they are, keep reading!
The keys to improving usability in your emails
Balance between texts and images
Emails are opened on many different types of devices and operating systems, so there is always the risk that a user will not be able to view images.
Therefore, if we want to ensure
A good experience, we need to make sure that the email is Specific Database By Industry lead and provides a good experience in a “text-only” format . At the same time, for users who can see them (which will be the majority), images are very important to improve the attractiveness of a content. So we need to combine both resources in a harmonious way.
And of course, the same applies to interactive elements, videos, GIFs and other “extras” that we want to incorporate into our emails. In short, always have a plan B for users who cannot view all the elements of the email.
The customer journey in email marketing
From the moment a user sees an email in their inbox until the final click is made, the interaction is divided into a series of phases that follow a logical order:
Sender name
This aspect is sometimes overlooked when setting up emails, but it is very important to generate trust.
