Social media advertising is one of the most active channels in our sector, which is why it is always interesting to know the latest data.
Does your marketing plan adapt
To the majority market behaviour, or do you prefer to go against the flow and look for gaps that have not yet been saturated? Whatever your choice, let’s see what the latest Annual Study of Social Networks by IAB Spain has to say about advertising.
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The TOP social networks where brands invest the most in advertising
Top 5 social media advertising
The first relevant fact that the study shows us is that investment in advertising on social networks is increasing . 76% of those interviewed had increased their investment compared to 2016, 22% had kept it the same and only 7% had decreased it.
As for the chosen networks, these are the 5 most popular:
Facebook (56% of advertisers) – There are few surprises here, as it is the most popular Middle East Mobile Number List network in the world and also has a very complete advertising solution.
Instagram (36%).
This network has been gaining momentum in recent years and has also benefited greatly from the integration of its advertising platform with Facebook.
Twitter (25%)
Although the popularity of this network has declined in recent years, it remains a good bet for generating virality and has very interesting advertising formats.
LinkedIn (19%). Surprisingly, almost one in five marketers interviewed uses LinkedIn as part of their social Country Wise Email Marketing List Library advertising strategy. This network is particularly interesting for B2B companies and for HR-related ads.
YouTube (16%)
Finally, the world’s largest video platform rounds out the top 5. A great resource for advertisers looking to promote audiovisual content.
More trends in social media advertising
In addition to the top 5, the IAB Spain study reveals all kinds of interesting data on advertising on social networks. These are the ones that caught our attention the most:
The primary objective of brands on social media is none other than to sell , as mentioned by 67% of advertisers. Next in line are “to generate branding” (57% of those interviewed) and “as a customer service” (cited by 55%). Therefore, the most common strategies are those focused on conversion.
Along the same lines
promotions are the content that brands generate the most (75% of them do), the one that brings them the most interactions (54% of cases) and the one that attracts the most traffic to the website (51%). Branding and contests and raffles are next in importance.
