WhatsApp mailings have become a popular tool. For businesses due to their high open rate — 98% of users read. The messages they receive. However, incorrect use of this tool can lead. To account blocking, which will negatively affect sales. In this article, Natalia Pyanzina, CRM marketer. At CRM-Group, will tell you how to make a WhatsApp mailing correctly and avoid blocking.
The article mentions the organizations Meta* and Facebook*, which are recogniz as extremist and bann in the Russian Feration.
What is WhatsApp messaging
WhatsApp messaging is a communication channel through. Which companies send mass messages to customers via the WhatsApp messenger. This can be information about new products, promotions, special offers, event reminders, and much more.
Any organization can use this communication channel. For example: retail stores, restaurants and cafes, ucational institutions, IT companies, various services.
I heard an opinion that WhatsApp mailings are profitable only for businesses. With a high average check or large turnover, since investments are guarante. To pay off there. But I think that such mailings are profitable for everyone, the main thing is that the economy comes together.
I have experience launching mailings in small companies. Due to the correct choice of time, segment and cool personalization. I was possible to achieve KPI. When I talk about choosing the time, I mean seasonality.
How to Send a Broadcast on WhatsApp
Natalia Pyanzina
CRM marketer CRM-Group
The main advantages of WhatsApp messaging
Open rate 98%. WhatsApp messages are almost always read, as users associate. This messenger with communication with lov ones or colleagues, and not with advertising.
Interactivity. WhatsApp allows for dialogue. Customers can reply to a message and resolve any issues that arise: clarify order details, reschule or cancel an appointment, terms of a promotion, report a problem, etc.
A phone number data is required for a short search correctly. Among the notable items is a data list of recipients’ addresses and an belgium phone number data executive phone number. While writing that, addressing the recipients correctly becomes of utmost importance. The phone number data list should use the recipient’s name and address appropriately.
Integration with CRM and ERP
This makes sending messages convenient and simplifies communication with clients.
Multimia. You can send various content: photos, videos, documents, gifs and text up to 1000 characters.
Flaws
Cost . WhatsApp messaging is more expensive than other communication channels, as it includes the costs of connecting to the buy latvia whatsapp number data 5 million API through service providers, as well as payment for each dialogue. However, the investment is justifi due to the high efficiency of the tool.
Verification in Meta*. To fully utilize WhatsApp messaging, you ne to go through the company verification process: provide documents and prove that it exists.
Mailing errors that lead to a ban
To avoid account blocking, let’s figure out what types there are and what leads to them.
Types of Blocks in WhatsApp
1. Blocking from users. WhatsApp mailings sometimes come as a surprise to the user, and then they can complain about the account or block it. This happens when the user did not give consent to send messages, they are written mobile number list from an unknown number, or they are sent irrelevant messages.
If the user selects “Report”, the company’s last five messages are sent to WhatsApp for review. If the user selects “Block”, the mailing list stops being deliver to him. When there are many such users, Meta* lowers the company’s status and subsequently blocks its number.
WhatsApp interface when a user receives
A message from an unknown number and a notification in their Facebook account* that the mailing was mark as spam
2. Blocking from WhatsApp. The messenger evaluates the quality of communication between companies and clients bas on the number of complaints and blocks. Bas on the assessment, it assigns accounts a status, which can be of three categories:
high (green) – everything is fine;
mium (yellow) – a reason to think;
low (r) – expect trouble.
If an account with a low status continues to receive complaints, Meta* will block it.
The blocking can be either temporary or permanent. The messenger can also block the account if its usage policy is violat.
An example of displaying the number
Quality assessment status in your Facebook account*
What actions lead to blocking
A WhatsApp account can be block for the following reasons:
Sending messages without the recipients’ consent . Sending unwant messages is a violation of the platform’s policies and is consider spam.
Using unofficial systems . The only official system is WABA. WhatsApp does not approve of the rest and immiately blocks the account upon detection.
Sending content that violates the messenger’s rules . This includes spam, fraud, fake news, and illegal content.
Ignoring User Complaints
Ask for consent. Before sending messages, make sure that recipients have given. Their consent to receive information. This can be done through the subscription form. On the website or during registration. With the service.
Personalize messages. Address recipients by name and send only relevant content to ruce the likelihood of spam complaints. Before sending a message, make sure that the database contains real names. Sometimes users jokingly include pet names, their nicknames, or just numbers in the full name field .
Control the frequency of mailings. Develop a strategy that involves a moderate frequency. It all depends on the goals and objectives of the company.
Provide easy unsubscribe options. Each message should have an easily accessible option to unsubscribe. For example, this could be an invitation. To send you a specific phrase to unsubscribe from receiving messages.
Monitor the quality assessment status. Regularly log into your Facebook account* and check the status of your account. This will help you quickly correct errors and prevent your account from being block.
Methods of sending messages in WhatsApp
In this section, we will look at three ways to send messages: from a personal profile, through unofficial programs, and using the WhatsApp Business API. Choosing the right method will help you optimize your communication and make the most of the platform’s potential.
Mailing from a personal profile
Sending messages via a personal WhatsApp account is one of the simplest and most accessible ways to interact with contacts. This way you can send messages to your friends and acquaintances without any additional costs.
Sending via WhatsApp Business API (WABA)
WABA is the only official and secure way to send bulk emails. This service is design for businesses and allows them to interact with customers on a professional level.
