Engagement is one of the favorite metrics of viral marketing experts and marketers in general. Although it is not directly linked to business objectives, engagement measures the health of our presence on social networks.
In the long run, brands that are most successful
At engaging and interacting with their followers on social media are the ones that are most likely to achieve good results with their digital marketing. Let’s see what studies say about social media and types of posts that generate more engagement and 7 very simple tricks to improve the virality of your posts.
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Social networks and types of posts that generate more engagement
Generating engagement on social media: what the studies say
The IAB Spain Social Media Observatory , one of the most comprehensive How to Build Phone Number List in our country, has been updated as of December 2018 and gives us some interesting data on how to generate more engagement :
Instagram is the absolute queen of social media
With a 61.3% engagement rate. If your brand doesn’t have a presence here yet, take note! Facebook is next with 33.7%, and Twitter is a long way behind with 5%.
Photos continue to be the content that generates the most virality, accounting for 74.3% of the interaction share. Next are videos, with 19%. The lesson is clear: to generate engagement, you have to bet on the visual .
And finally, we have the data
On virality by sector: in first place are food brands with 26.4% of interactions, in second place we have beauty and hygiene products with 24.2% and in third place catering (19.5%). But whatever your sector, generating engagement and virality is possible if you take note of the advice in the following section 😉
7 tips to generate more engagement on social media
Post original images . Visuals are the winners, and if you can Phone Number List Library resorting to stock photos and show what makes you unique, all the better.
Find the best day and time to post . There are many studies on the subject, but it is always a good idea to do your own tests.
Use wit and humor
Remember that social media is there to entertain, not sell. Obviously, you’ll have to adapt to your brand’s tone, but this is certainly a good place to show your more relaxed side.
Post more videos
Both Facebook and Instagram allow you to broadcast live, which is a great way to attract followers’ attention and generate more engagement.
Turn to influencers and micro-influencers . Influencers have the power to expose your brand to new audiences, multiplying its reach. The latest trend is micro-influencers, with fewer followers but high engagement and virality figures.
Use the right hashtags , whether they’re popular, trending, or a perfect fit for your brand.
