At Cyberclick, we have been betting on native advertising for years . We believe that the future of digital marketing lies in adapting to the needs and demands of users, and not in imposing invasive content that does not interest them. Our conviction is so strong that a few years ago we published a manifesto in favor of using ad blockers.
But our sector is constantly updating itself
Native advertising is certainly no exception. Five years after the term was popularis, there are those who say that native advertising is a stagnant format and that a change of narrative and paradigm is needed in the relationship between media and advertisers . How much truth is there in all this?
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What exactly is native advertising?
Native advertising is defined as a form of paid media advertising that adapts in form Europe Cell Phone Number List functionality to the environment in which it appears, allowing it to impact the user in a less intrusive way than traditional advertising. In short, it is advertising that is not perceiv as advertising, since it is fully integrat into its environment.
Within native advertising
We can distinguish multiple ormats . Over the last few years, there are three that have gained special importance:
Native Display Ads
Perhaps the most typical example of native advertising, these ads are promotional content that is fully tailored to its environment and displayed through a network of publishers such as search engines, apps or blogs.
Content Ads
Content ads are content promoted by a brand that is displayed within the reading suggestions of a Country Email List Library outlet or blog. In short, it is a format closely related to content marketing, as it seeks to provide value to the user from a non-directly commercial point of view.
Branded content
With this video you will understand in depth what Native Advertising is.
The past, present and future of native advertising
Native advertising emerged to adapt to the decline of more invasive formats, such as the famous banners. It was increasingly clear that this type of content not only did not achieve good results, but also generated rejection among users. So much so that ad blockers or adblocks began to become popular among users who wanted to experience uninterrupted Internet browsing.
