Now, via the Smart Placement Ads adTech platform, you can set up targeted campaigns on digital screens in offline stores. The AdTech platform supports the ability to use static, product, video and audio formats, and advertising placement works on the basis of an auction. Digital In-Store management has become as convenient as when working with online advertising.
Digital In-Store allows you to use digital technologies to promote products offline
Monitors with advertising have long been available at various offline retailers, but so far advertising placements are done manually. Advertising has to be negotiated at a fixed price, and scaling to other offline stores of the same chain is difficult.
The latest update of the Smart Placement Ads adTech platform solves these problems. Now, based on the platform’s data and machine learning technologies, you can launch offline advertising campaigns from a single window: upload content, set up a target and set a bid for displaying ads, select monitors at offline points for promotion.
As a result, the company receives an additional tool
for monetizing offline traffic, and advertisers receive effective promotion to a target audience ready to buy.
Digital In-Store with auction and targeted promotion is the main breakthrough in Retail media
For example, a person came to a store, went to the orange row and saw a monitor with an advertisement of the brand that won the CPM bid auction. The buyer had not yet decided what to choose – the demonstration of the advantages on the screen convinced him to buy oranges of the advertised brand. As a result, the store made money not only on the sale of goods, but also on the sale of advertising space.
Available Digital In-Store Placements
Offline advertising can be placed in different places, such as:
checkout area,
a sales area and lines with different categories of goods,
order receiving and waiting area,
external displays at the entrance to the store, and so on.
How a retailer can start using Digital In-Store
After the integration of the adTech platform, a special section will appear in the company’s personal account – Digital In-Store.
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In the advertising account of the site:
Create a placement location – checkout area, external display, sales floor, etc.
Select the monitor type – we recommend PublicDisplay, as it requests the necessary data at the integration level.
Select an icon for the placement – each placement can be assigned an image to make it easier to navigate if there are many buy lithuania whatsapp number data 5 million monitors and they are different. If necessary, you can add your own icons.
Set display conditions for each format – you can set display parameters for a product shelf, row, banner, video and sound advertising.
Attract advertisers and start monetizing offline traffic.
How an advertiser can promote through Digital In-Store
An advertiser can launch the promotion of any goods and services in an offline store in a few clicks through the advertising account.
How it all works:
Choose
Digital In-Store ad placement.
Monitor placement.
Available placement type mobile number list for the selected monitor is banner, line, product shelf.
Set up ad display rules – content, targeting, bid.
We invite you to the webinar “The Path to Profit: A Guide to Scaling Retail Media on the Platform”
Register Key findings
The ease of management of Digital In-Store has become the same as in online advertising – now advertisers can launch campaigns offline, set up targeting and manage bids through a single platform – Smart Placement Ads.
With the help of the ad Tech platform
you can set up targeted campaigns on digital screens in offline stores with support for various advertising formats and auction placement.
The Smart Placement Ads platform interface allows you to select placement locations, ad formats, and customize display conditions in just a few clicks for the most effective promotion at offline points. Advertisers can select different areas in the store for promotion, including checkout areas, sales areas, outdoor displays, and other locations.
Advertisers now have the opportunity
To reach the entire possible audience of the online platform. An advertising campaign can simultaneously run on the website, in the mobile application and in offline points.
