This year, Google advertising will continue to undergo changes. One of them will affect one of its classic indicators: the “average position” metric . Which tells us where our ad is positioned in relation to others bidding on the same keyword. Let’s see what this change means for brands that advertise on Google Ads . What other metrics we should focus on from now on.
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Google Ads News: Elimination of the Average Position Metric
The end of the “average position” metric
On Tuesday, February 26, 2019, Google Ads product manager Pallavi Naresh announced that the “average position” metric will be removed from Google Ads ads next September.
This metric indicates your ad’s
order after the auction , compared to other Asia Mobile Number List also bidding on the same keyword . To understand this change, it’s important to note that “ad position” is not necessarily your ad’s location on the search results page. For example, an ad position of “1” doesn’t necessarily mean your ad is above the organic search results—it’s just relative to other ads that pay to appear.
When Google Ads made
In short, the “average position” metric helps us understand how we are doing compared to the competition, but not our overall position within the Google results page.
What now? New key metrics in Google Ads
The metrics that are to replace the “average position” have been available on the Google Ads platform since last Job Function Email List Library and are intended to better reflect the ad’s position on the results page. They are the following:
Search absolute top impression
Share (Search abs. top IS) – This metric helps you understand if there is any chance that your ads will reach the absolute top of search engine results pages or SERPs, that is, the first ad above the organic search results.
Search top impression share
(Search top IS) – This metric tells us if there is any chance that the ad will reach the top (anywhere above the organic search results).
In addition to looking at these
Two indicators, my recommendation for optimizing your account and improving your position in Google Ads is to continue focusing on Quality Score , as it is a great indicator of the health of your ads.
